At the New York Toy Fair, Spin Master introduced its Candylocks hair dolls, which are packaged like cotton candy on a stick. In keeping with this theme, the dolls sport hair that's colorful, soft and sweet-smelling like cotton floss. These dolls make it easy to create braids, twists, buns and other fun hairstyles.
In all, there are 15 Candylocks dolls for kids ages five and up to collect, each of which comes with mystery accessories for creating even more fun hairstyles.
With their colorful, cupcake-scented hair, Spin Master's Candylocks dolls have the potential to create rich sensory experiences for kids, all the while supporting the development of fine motor skills as imaginative hairstyles are created.
Key Themes Behind This Trend
- Collectible Hair Dolls
- Spin Master's Candylocks dolls introduce a new trend of collectible dolls with sweet-smelling and colorful hair, creating rich sensory experiences for kids.
- Creative Hairstyling
- The Candylocks dolls offer a trend of creative hairstyling for kids, allowing them to experiment with braids, twists, and buns while developing fine motor skills.
- Mystery Accessories
- The inclusion of mystery accessories with each Candylocks doll taps into the trend of surprise elements in toy collecting, adding excitement and variety to the play experience.
Where This Applies
- Toy Manufacturing
- Spin Master's Candylocks dolls create disruptive innovation opportunities in the toy manufacturing industry by combining sensory appeal with creative play.
- Fashion and Beauty
- The trend of collectible hair dolls opens up opportunities for the fashion and beauty industry to collaborate on themed accessories and styling products for kids.
- Children's Entertainment
- The Candylocks dolls align with the trend of engaging and interactive toys, providing an opportunity for the children's entertainment industry to incorporate them into media and digital platforms.
