The original Pictionary board game requires a pen and paper to let participants sketch out their clue, but the new Pictionary Air aims to change this with a decidedly more digitized experience.
The board game works by harnessing the power of augmented reality (AR) and requires players to use an accompanying illuminated pen to draw in the air. Their partner uses a smartphone or tablet running the accompanying app to see what they're drawing to quickly guess before the time is up.
The Pictionary Air board game is a clever new take on the classic game title and also allows users to stream the artwork being drawn directly to the living room TV to let everyone see what's being drawn. The game is set to launch on July 1, 2019.
Key Themes Behind This Trend
- Augmented Reality (AR) Gaming
- Disruptive innovation opportunity: Develop AR gaming experiences that incorporate physical gestures and interactions in a creative and engaging way.
- Digital Drawing
- Disruptive innovation opportunity: Create digital drawing platforms that offer intuitive and immersive experiences for artists and creators.
- Interactive Board Games
- Disruptive innovation opportunity: Combine traditional board games with digital technology to enhance gameplay and create unique social experiences.
Where This Applies
- Gaming
- Disruptive innovation opportunity: Integrate AR technology into video games to provide players with interactive and immersive gaming experiences.
- Art and Design
- Disruptive innovation opportunity: Develop digital drawing tools and software that enable artists to express their creativity in new and innovative ways.
- Toy and Board Game
- Disruptive innovation opportunity: Combine traditional board games with digital enhancements to create innovative and engaging gaming experiences for consumers.
