Wearable Dragon Toys

WowWee's Fingerlings Untamed Dragons Lose Their Glow as They are Tamed

For kids ages five and up, WowWee's line of Fingerlings Untamed includes Direwolves, Raptors, Sabretooths, Skeleton Dinos and now, Dragons that can be worn around the finger and interacted with in many different ways. Fierce and unpredictable, the Fingerlings Untamed Dragons react to different kinds of play and express themselves with LED lights. When mad, the colored lights on the Dragons flicker and burn brightly but taming the beasts helps them to calm to become cuddly creatures. As the Dragons are tamed, kids will learn to see their unique way of sharing affection.

The Dragons are capable of reacting to sound, motion and touch, offering tons of ways for kids to play. In the same way that each Fingerlings Untamed Dragons emits its own uniquely colored light, each toy has its own personality.

Wearable Dragon Toys
Opportunity to create other accessories and complementary items for the toys.
Interactive and Responsive Toys
Development of toys that are able to interact and adapt to different kinds of play.
Augmented Reality Toys
Innovation of toys that incorporate augmented reality into their play experience.

Where This Applies

Toy Industry
The potential for market penetration in the toy industry.
Wearable Technology Industry
Exploration of new ways to incorporate wearable technology in the toy industry.
Augmented Reality Industry
Incorporation of augmented reality technology into the toy industry.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 56%
Activity 56%
Freshness 8%

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