Many Millennials grew up playing with the original Doodle Bear and now, Millennial parents will have fun sharing the next-gen Doodle Bear with their kids. Just like the classic version of the toy, the revived 90s plush bear lets kids draw straight on the bear but it also integrates aspects of digital play.
With the companion Doodle Bear Studio app, kids are able to scan their doodled bear and create a customized scene with their own hand-drawn digital creations or in-app stickers. Using the app, kids can also create their own personalized recordings to save and share. As such, the new and improved nostalgic toy is said to "[bridge] the gap between digital and dimensional play."