Play-Doh for Grown Ups introduces versions of the modeling toy that specifically appeal to adults. The multipack of six, which are sold in dark packaging with colored accents, share unique scents like Dad Sneakers that smell of rubber, Overpriced Latte and Grill King, which reminds of smoky barbecue. There are also scents in the Play-Doh for Grown Ups set that promise to awaken olfactory memories with the aroma of freshly cut grass, clean denim and floral notes.
While Play-Doh is now known as a toy for kids, it was originally created for adults as a cleaning product to remove soot and dirt from wallpaper. The playful modeling toy set for adults is in line with other toy brands that are creating new products that specifically speak to grown-up consumers.
Image Credit: Hasbro
What's Driving This Trend
- Adult-targeted Toys
- Bringing playful products typically associated with children into the adult market.
- Sensory Advertising
- Incorporating unique scents to enhance the branding and marketing of products.
- Nostalgic Products
- Reviving past experiences and emotions through the use of scents and other sensory stimuli.
Who This Affects Most
- Toy Industry
- Creating innovative products to appeal to a wider range of consumers.
- Marketing Industry
- Developing new and creative ways to enhance brand recognition and consumer engagement with sensory advertising.
- Cleaning Industry
- Exploring new applications for existing products, such as Play-Doh, to appeal to different target markets and broaden their product offering.
