Cookeez Makery by Moose Toys puts a twist on oven-themed playsets for kids by inviting kids to make their own "dough" to create a sweetly scented plush companion. After kids mix their own "dough," and shape their furry friend with a mold, they can place their creation in the oven. From there, a warm plush puppy, bunny or kitten emerges, ready for snuggles. The cinnamon- or bread-scented plush companions make sweet sounds when squeezed, making the sensory experience all the more memorable.
With this new toy, Moose Toys continues to show why it is known for creating in the special feature plush category, especially with signature surprises and reveals. In fact, NPD's data for December 2022 confirms that Moose Toys has maintained its status as the top manufacturer of Special Feature Plush, growing 261% vs. 2021.
Why This Trend Is Growing
- Multisensory Playsets
- There is an opportunity to innovate the multisensory experience even further in children's toys by introducing more scents, textures, and sounds into the design.
- DIY Plush Companions
- The DIY aspect of this toy taps into the trend of personalization and customization, presenting opportunities to create customizable plush companions that are unique to each child’s preferences and personalities.
- Special Feature Plush Toys
- Creating unique, innovative plush toys with special features like scents and sounds can differentiate a brand from competitors in the toy industry and drive sales growth.
Industries Being Reshaped
- Toy Industry
- In the current digital age, traditional toys like multisensory playsets have opportunities to stand out by incorporating new and innovative features that cater to the sensory experience kids crave.
- Craft Industry
- The DIY aspect of this toy presents opportunities for the craft industry to provide more customizable crafting experiences for kids, such as personalizing plush toys, play-dough, and more.
- Scent Industry
- Companies in the scent industry can create partnerships to develop scents specifically for multisensory playsets and toys, promoting a new category of fragrances targeted towards children.
