Inspired by pampered celebrity pets and seeing tons of sequins across fashion and home decor, KD Kids! created Shimmer Stars as a line of fashionable plush pets. In the same way that some pets are fashionably accessorized to match their owner's style, these new toys come with various accessories that can be used to dress up oneself or the pet.
The Shimmer Stars take the form of Pandas, Cats, Dogs and Unicorns, which come with a Shimmerizer wand and over 200 Shimmers that can be stored inside. Some of the fun accessories include tutus that double as scrunchies for kids, collars that can be worn as bracelets and a matching animal ear headband.
At the New York Toy Fair, where these toys were launched, KD Kids! gave attendees the chance to check out the new line and have their hair Shimmerized.
Key Themes Behind This Trend
- Fashionable Plush Toys
- Expanding on the idea of accessorizing pets, creating fashionable and customizable plush toys designs innovates the plush toy industry
- Multi-functional Accessories
- Incorporating multi-functional accessories with plush toys gives an opportunity for the toy industry to offer more value to the consumers
- Customizable Toys
- Providing customizable options with toys like Shimmer Stars can disrupt the toy industry and make the toys more engaging to kids
Where This Applies
- Toy Industry
- Toy companies can innovate by creating more customizable, multi-functional and fashion-inspired plush toys like Shimmer Stars
- Fashion Industry
- The fashion industry can explore collaborations with toy makers and offer more design and style choices for accessories, even for the kids' market
- Home Decor Industry
- The use of sequins in home decor and fashion can inspire toy makers to incorporate such trends in their products and potentially create new plush toy trends for the home decor industry
