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'Treasure X Aliens' Combines Slime with an Unboxing Experience

 - Feb 25, 2019
References: moosetoys & amny
A great number of new playthings for kids have capitalized on the popularity of sensory-rich slime toys and the unboxing phenomenon, both of which have captured the interest of millions on YouTube. At this year's New York Toy Fair, Moose Toys unveiled a new toy, Treasure X Aliens, that combines aspects of both slime and unboxing.

The premise of the toy is that a treasure hunter has been eaten by an alien and must be rescued from the belly of the creature, along with hidden goods. While there are other toys that have explored similar excavation-style concepts with materials like dirt and sand, the fact that this one uses slime is not only appealing to kids today but also parents, as the slime sticks to itself for a mess-free experience.