Inspiring STEM Comics

Deloitte Collaborated on an 'Ella the Engineer' Comic Book Series

Through a collaborative Ella the Engineer comic book series, Deloitte joined forces with The Ella Project to support its mission to empower young girls who are passionate about science, technology, math, engineering, computers, entrepreneurship. Throughout the graphic novel, readers will see the main character, Ella, solving the problems she comes across with STEM and guidance from Deloitte leaders like Deloitte Chair and Consulting CEO Janet Foutty and Chief Innovation Officer Nishita Henry.

The story tells the tale of how Ella recovers her class pet by applying technology and her learned skills to creatively address issues.

Studies have shown there will be millions of STEM jobs that need to be filled in the coming years, yet women only represent a small percent of the STEM jobs in the United States.

Empowering Girls in STEM
The 'Ella the Engineer' comic book series demonstrates the potential for collaborative efforts to inspire young girls in STEM fields.
Integrating STEM in Artistic Mediums
The use of comic books to promote STEM education showcases the disruptive innovation potential of integrating science and technology into creative mediums.
Promoting Diversity in STEM
The partnership between Deloitte and The Ella Project aims to address the gender gap in STEM by encouraging more female representation in the field.

Sectors Adopting This

Education
The 'Ella the Engineer' comic book series presents an opportunity for educational institutions to incorporate engaging and gender-inclusive STEM materials into their curriculum.
Publishing
The success of the 'Ella the Engineer' comic book series highlights the potential for the publishing industry to explore new markets by producing STEM-themed content.
Consulting
Deloitte's collaboration on the comic book series showcases the innovation potential for consulting firms to support and promote diversity initiatives, specifically in STEM fields.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 49%
Activity 48%
Freshness 8%

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