McCormick is Launching Gen Z-Targeted Tasty Seasonings

 - Feb 22, 2019
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McCormick & Co. is launching a range of co-branded Tasty seasoning blends with Buzzfeed's youthful and fun food platform.

While Buzzfeed Tasty appeals to both Millennials and Gen Z consumers, this partnership is set to be especially appealing to the consumers in the younger demographic under the age of 35. As Lawrence E. Kurzius, President and CEO of McCormick & Co., describes: "Gen Z is the largest consumer segment, bigger than Millennials and they are just starting to enter the workforce, form households and fuel the next generation of flavor growth."

Across the US, Canada and the UK, the Tasty McCormick Seasoning Blends are set to be introduced during the second quarter of 2019 via both in-store and online channels.