Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Affordable Cooking Spices

McCormick & Co. Released an Entry-Level Range of Spices Under Lawry's

— September 13, 2022 — Business
McCormick & Co. announced that it had created a new Lawry's Spices collection of ten affordably-priced spices for home cooking. The company announced that it released this line of affordably-priced spices in order to address current inflation rates. According to McCormick & Co., 50% of surveyed customers stating that they were looking for ways to save money in May, 2022, and this number had jumped to over 70% by August of 2022. This is a "big jump" that is due to inflation and increased prices of all products, according to Brendan Foley, the CEO of McCormick & Co.

Foley continued on to state that “But the biggest pain points ... has been really at the gas pump and at grocery stores," stating that these prices have increased dramatically, effectively changing consumer purchasing habits. Henceforth, the new lineup of Lawry's home spices are priced lower than competitors without compromising on quality.

Image Credit: McCormick & Co.
Trend Themes
1. Affordable Spices - The trend of affordable spices is an opportunity for food and beverage industry to attract price-conscious consumers by releasing entry-level products.
2. Budget-friendly Products - The trend of budget-friendly products is an opportunity for consumer goods industry to develop and release low-priced items to tap into and cater to the cost-conscious market.
3. Inflation-focused Marketing - The trend of inflation-focused marketing is an opportunity for marketing industry to pitch how their company is addressing the issue and how they are catering to consumers' budget limitations.
Industry Implications
1. Food and Beverage - The affordable spices trend is a potential opportunity for food and beverage companies to offer low-priced products to attract budget-conscious consumers.
2. Consumer Goods - The budget-friendly products trend is an opportunity for consumer goods companies to engage and cater to consumers' price preferences by offering low-priced items.
3. Marketing and Advertising - The inflation-focused marketing trend presents opportunities for marketing and advertising industry to promote companies that are offering affordable options to beleaguered customers affected by the inflation.
1.4
Score
Popularity
Activity
Freshness