Spiceology and Maker's Mark Elevate Americana Dishes
References: spiceology & prnewswire
Through a strategic collaboration, chef-owned brand Spiceology and Maker's Mark—known for the Maker's Mark 46 bourbon—worked to elevate American family-favorite dishes with a custom spice blend pack. Before engineering the tasty seasonings, the two brands commissioned a survey from market research company OnePoll to find out what are America's favorite dishes. The results revealed fried chicken, meatballs, and potato salad.
The special release includes Bill's Recipe #46 Bourbon-Inspired Spice Blend, the Fried & True Umami Chicken Blend, the Mom's Meatballs Sweet & Sour Blend, and the Everything Potato Herbaceous Blend. These recipes rest on traditions that have been passed down through generations. While the last three are geared toward a special variety of dishes, Bill's Recipe #46 Bourbon-Inspired Spice Blend is versatile and all-purpose, spotlighting "spicy, smoky, and earthy-sweet ingredients with evocative flavor notes of caramel, vanilla, and spice on spice."
Image Credit: Spiceology
The special release includes Bill's Recipe #46 Bourbon-Inspired Spice Blend, the Fried & True Umami Chicken Blend, the Mom's Meatballs Sweet & Sour Blend, and the Everything Potato Herbaceous Blend. These recipes rest on traditions that have been passed down through generations. While the last three are geared toward a special variety of dishes, Bill's Recipe #46 Bourbon-Inspired Spice Blend is versatile and all-purpose, spotlighting "spicy, smoky, and earthy-sweet ingredients with evocative flavor notes of caramel, vanilla, and spice on spice."
Image Credit: Spiceology
Trend Themes
1. Custom Spice Blend Packs - The trend of customizing spice blends is on the rise, offering opportunities for companies to tailor their products to specific customer preferences.
2. Collaborative Product Development - Collaborations between food brands and chefs can lead to innovative and unique flavor combinations that appeal to a wider audience.
3. Heritage-inspired Flavors - Creating spice blends that reflect cultural roots and traditional family recipes can provide a unique selling point and capture consumer interest.
Industry Implications
1. Food and Beverage - Collaborative spice blend packs can create new product lines for food and beverage companies and expand their offerings.
2. Market Research - Market research companies can provide valuable insights for companies looking to create custom spice blends based on consumer preferences.
3. Retail - The popularity of custom spice blends presents an opportunity for retailers to offer unique and personalized products to their customers, setting them apart from competitors.
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