ColourPop & Zoella Launched a Food-Themed Makeup Collection
Laura McQuarrie — February 22, 2019 — Fashion
ColourPop Cosmetics is now introducing a new makeup collaboration with beauty influencer Zoella in the form of a brunch-themed product range. The Zoella x ColourPop collection includes eyeshadows, lip pencils and liquid lip cosmetics in packaging that's brightly colored and 70s-inspired. In keeping with the fun food theme, the Zoella x ColourPop collection has eyeshadow shades with names like Cinnamon Sugar, Americano and Pancakes Please.
With a YouTube channel that has over 11 million subscribers and counting, Zoella is recognized as one of the most influential social media stars today within the realm of beauty, and many of her fans are eager to get their hands on the entirety of this new makeup collaboration.
From eyeshadow sets inspired by pizza and pudding to cake-inspired concealer and candy-flavored lip balms, a wave of food-themed cosmetics have been released to recognize consumers' obsession with various sweet and savory foods.
With a YouTube channel that has over 11 million subscribers and counting, Zoella is recognized as one of the most influential social media stars today within the realm of beauty, and many of her fans are eager to get their hands on the entirety of this new makeup collaboration.
From eyeshadow sets inspired by pizza and pudding to cake-inspired concealer and candy-flavored lip balms, a wave of food-themed cosmetics have been released to recognize consumers' obsession with various sweet and savory foods.
Trend Themes
1. Brunch-inspired Cosmetic Collections - Opportunity for cosmetic companies to collaborate with influencers and create makeup collections inspired by popular food themes.
2. Influencer Collaborations - Rise in partnerships between beauty influencers and cosmetic brands to create unique and highly sought-after makeup collections.
3. Food-themed Cosmetics - Increasing demand for makeup products with packaging and shades inspired by different types of food, tapping into consumers' obsession with culinary delights.
Industry Implications
1. Cosmetics Industry - Cosmetic brands can leverage food-themed collaborations to create buzz and attract a wider consumer base, leading to increased sales.
2. Influencer Marketing - Opportunity for influencers to partner with cosmetic brands and monetize their influence by launching exclusive makeup collections inspired by their personal preferences.
3. Social Media Marketing - Brands can leverage the popularity of beauty influencers on platforms like YouTube to promote and sell food-themed makeup collections, reaching a large and engaged audience.
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