Old Spice launches a dry shampoo commercial in partnership with advertising agency Wieden + Kennedy. Targeting the male demographic, the ad taps a man's attachment to his vehicle in a cheeky way.
The Old Spice shampoo commercial boasts a man who uses the product and is so pleased with the result that he decides to immortalize his good hair day in a hood ornament, which he then places on his car. To further engage the consumer, Old Spice's tongue-in-cheek is also used to announce a contest that will supply one lucky person with a miniature hood ornament that is tailored to their likeness. To participate, individuals will have to tell the brand why they deserve the ornament along with the #breathoffreshhair.