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Mom-Friendly Fitness Tips

YouTube's Naturally Britanny Shares Her Stay At Home Mom Workout Routine

— February 12, 2019 — Social Media
YouTube's Naturally Britanny is a Millennial vlogger who is known for sharing honest and helpful parenting tips on her channel -- these range from cleaning and healthy eating hacks to this stay at home mom workout routine that encourages viewers to make the most out of their trip to the gym.

The mom of four starts off her stay at home mom workout routine video with her pre-workout and post-workout tips including recommendations for both energy and recovery supplements along with her favorite protein bar snacks and backpack essentials. After going through her go-to gym equipment, Naturally Britanny breaks down what's in her backpack on a regular trip to the gym and shares everything from what hair care she swears by along with tips on what to pack if one is going out after a workout.

Centered around living a simple, affordable and natural life, this YouTube channel addresses a common challenge many new moms face -- getting back into shape after their baby -- and shares a number of helpful tips and tricks on how to commit to health and fitness goals that are attainable and realistic.
Trend Themes
1. Post-workout Supplements - Opportunity for companies to develop energy and recovery supplements specifically targeted towards stay-at-home moms.
2. Gym Equipment for Moms - Potential for innovative gym equipment designed to meet the unique needs of busy moms.
3. Sustainable Fitness Gear - Disruptive opportunity to create eco-friendly and affordable fitness clothing and accessories for moms looking to live a natural life.
Industry Implications
1. Health Supplements - Companies in the health supplement industry can target stay-at-home moms by offering products tailored to their fitness needs.
2. Fitness Equipment - Opportunity for fitness equipment manufacturers to develop specialized workout tools for busy moms that accommodate their schedules and preferences.
3. Sustainable Fashion - Fashion brands can tap into the demand for eco-friendly and budget-friendly fitness apparel by creating sustainable options for mom-focused fitness wear.
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