Ezequiel Pini's Project for Six N. Five Criticizes Social Media

 - Feb 22, 2019
References: sixnfive & behance.net
In an absolutely stunning and realistic project for creative studio Six N. Five, Barcelona-based art director Ezequiel Pini offers a taste of social media commentary that really makes one think. The 3D design was completed in collaboration with Joan García Pons.

The images effortlessly reflect the style of Six N. Five which "specializes in still life visuals and videos with a clean and modern aesthetic." Aptly dubbed 'Social Workout,' Pini's project draws an analogy between our duty to take care of our physical body and our compulsion to control our digital presence. The social media commentary sees objects that can be found in the gym — from towels and treadmills to medicine balls and courts, with an ominously added detail that refers to the obsession of keeping up-to-date, staying relevant and gaining followers.