The 'Any Distance' app is a different kind of solution for athletes and active consumers alike that will help them in their bid to share their fitness activities in a design-conscious way.
The app is focused on photos and works by having one uploaded before customizing it with an overlay of health data that can be transferred in from Apple Health or another supported service. This will create a social media-ready image that is perfect for sharing on Instagram, Twitter or Snapchat to let users share their active experiences with their followers.
The 'Any Distance' app also makes use of goals and visualizations that can be used to help users in their bid to achieve a certain milestone, collect a medal and more.
Key Themes Behind This Trend
- Social Media-ready Fitness Apps
- Opportunities for developing more fitness apps focused on social media sharing and customization.
- Design-conscious Health Overlays
- The trend of incorporating health data overlays into fitness app photos for a more aesthetically pleasing social media post.
- Goal-oriented Fitness Visualization
- Opportunities for incorporating goal setting and visualization features into fitness apps to motivate users.
Where This Applies
- Fitness Apps
- Fitness app companies can create social media-focused apps that incorporate design-conscious and goal-oriented features.
- Social Media
- Social media platforms can collaborate with app developers to create features that enhance social media sharing of fitness activities.
- Health and Fitness Wearables
- Health and Fitness wearable companies can integrate visualizations and social media sharing features into their products.
