Plenty of laundry detergent samples are offered in small pouches that are roughly the size of a large tag for clothing. The OMO Tag from OMO Detergent offers a creative new way for the brand to connect with consumers by providing them with a product sample to wash a newly purchased garment.
The water-soluble OMO Tag is made entirely out of laundry detergent and can be placed directly inside a washing machine to powerfully cleanse dirt from garments.
In partnership with Sports 4ever, Beirut's largest chain of sporting merchandise stores, OMO Detergent will be adding its innovative clothing tag to all outfits. Rather than sharing product samples through supermarkets, OMO is specifically targeting active shoppers who may even wash their garments more frequently than the average consumer.