For some time now, Garnier has made its Virtual Shade Selector available to consumers through a web interface that can be accessed by a mobile device or a computer. With this tool, powered by technology from ModiFace, consumers have been able to get a better sense of exactly which at-home hair color products will best suit their desired look.
Now, Garnier is introducing an at-shelf version of its Virtual Shade Selector, which will help shoppers easily discover the products to suit their needs right from within the store. With in-store display screens, Garnier will be able to educate consumers about its Nutrisse, Olia and Color Sensation options and provide them with a one-minute diagnostic test, plus the ability to virtually try out the recommended Garnier shades.
What's Driving This Trend
- At-shelf Virtual Product Selectors
- Businesses can introduce at-shelf virtual product selectors to help customers make informed purchasing decisions.
- In-store Display Screens
- In-store display screens help inform customers about product options and offer opportunities for on-the-spot virtual testing.
- Virtual Testing Technology
- The incorporation of virtual testing technology can provide customers with a convenient and risk-free way to try out products before purchasing, leading to increased sales and customer satisfaction.
Who This Affects Most
- Beauty and Cosmetics
- The trend of at-shelf virtual product selectors and in-store display screens is highly relevant to the beauty and cosmetics industry, where customers often need to try out products before making a purchase decision.
- Retail
- Retailers seeking to enhance customer experience can incorporate in-store display screens and virtual testing technology to help customers make informed purchasing decisions.
- Technology
- The trend of incorporating virtual testing technology into retail and beauty industries offers opportunities for technology companies to collaborate and innovate in this space.
