Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvents the hair coloring experience for consumers at home and stylists at the salon. The newest beauty-tech innovation from the L'Oréal Group introduces Colorsonic as a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly at home. There's also Coloright, which takes the form of an AI-connected hair color system for salon stylists that uses virtual try-on technology to project desired shades and an algorithm for on-demand, customized hair color experiences—and there are more than 1,500 custom shades possibilities.
This pair of breakthrough innovations are personalized, advanced, reusable and ready to use on-demand to create high-quality results and take the guesswork out of the hair coloration process.
Image Credit: L'Oréal Group
Why This Trend Is Growing
- At-home Hair Coloration
- Opportunities for businesses to introduce innovative product lines of DIY hair coloration devices for at-home use.
- Virtual Try-on Technology
- Opportunities for beauty companies to incorporate virtual try-on technology in hair coloration devices and salons to improve customer satisfaction.
- AI-connected Hair Color System
- Opportunities for salons to integrate AI into the hair coloration process to increase customized color experiences for customers.
Industries Being Reshaped
- Beauty and Personal Care Industry
- Opportunities for beauty companies to develop innovative hair coloration devices and incorporate AI-connected solutions in hair salons.
- Consumer Electronics Industry
- Opportunities for consumer electronics companies to partner with beauty companies to develop and manufacture technology-driven hair coloration devices.
- Professional Services Industry
- Opportunities for salons and stylists to improve their services by introducing AI-connected hair color systems and virtual try-on technology.
