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Güd's 'Rescue Dogz' Takes Advantage of Commonly Misspelled Breeds

 - Feb 26, 2019
References: buscadogues &
Some of the best people to adopt a dog are often those who are actively looking to bring a new dog into their household but may not necessarily realize that adopting a dog is an option. J. Walter Thompson Brazil created a 'Rescue Dogz' campaign for online dog food brand Güd that is centered around the commonly misspelled names of different dog breeds on Google searches.

Those searching for a "Rotwailer," a "Dashund," a "Buldog" or other breeds were shown a top search result that made it seem as though a purebred dog was being offered for free. By clicking on the search result to learn more, dog lovers were introduced to an adoptable dog.