Some of the best people to adopt a dog are often those who are actively looking to bring a new dog into their household but may not necessarily realize that adopting a dog is an option. J. Walter Thompson Brazil created a 'Rescue Dogz' campaign for online dog food brand Güd that is centered around the commonly misspelled names of different dog breeds on Google searches.
Those searching for a "Rotwailer," a "Dashund," a "Buldog" or other breeds were shown a top search result that made it seem as though a purebred dog was being offered for free. By clicking on the search result to learn more, dog lovers were introduced to an adoptable dog.
Why This Trend Is Growing
- Misspelled Dog Breeds
- Brands can create adoption campaigns that take advantage of commonly misspelled dog breed names in search engines to showcase adoptable dogs and drive adoptions.
- Search Engine Adoption Strategy
- Brands can utilize search engine advertising to promote adoption and showcase adoptable pets in unique ways, like using misspelled dog breed names to reach a wider audience.
- Online Pet Adoption Campaigns
- Brands can create online pet adoption campaigns that leverage creative strategies to attract potential adopters and connect them with adoptable pets in need of homes.
Industries Being Reshaped
- Pet Food and Products
- Brands in the pet food and products industry can partner with animal rescues or create their own adoption campaigns to promote pet adoption and showcase their products to new pet owners.
- Advertising and Marketing
- Agencies in the advertising and marketing industry can develop unique adoption campaigns for pet-related brands that leverage search engine advertising and creative strategies to showcase adoptable pets and drive adoptions.
- Animal Rescue Organizations
- Animal rescue organizations can utilize search engine advertising to promote adoptable pets and attract potential adopters who may not have considered pet adoption as an option before.
