This cafe pop-up is an example of the interdisciplinary activity of contemporary fashion brands and how they insert themselves into a cross-business narrative. The initative is launched by KITH and Versace, mixing and elevating the aesthetics of the popular modern streetwear brand and the high-end fashion label.
The co-branded cafe pop-up takes over the downtown locations of Cha Cha Matcha — a business that proudly continues the culture and popularity surrounding the green tea leaf powder. The collaboration boasts a series of KITH x Versace cup designs for both hot and iced drinks, as well as a few stencils that call attention to the partnership.
The cafe pop-up is effortlessly capable of engaging consumers thanks to the popularity of the two fashion brands, as well as the modern favoritism toward matcha drinks.
Photo Credits: @ronniefieg
KITH and Versace Take Over New York City's Cha Cha Matcha
Kalina Ned — February 11, 2019 — Marketing
References: chachamatcha & hypebeast