In-seat service offers a solution for two problems. On one hand, it significantly diminishes the chaos that is often present at events like this -- from the hassle of getting up to buy food to the frustration of looking for one's seat. On the other hand, it provides an opportunity for arena and team owners to get more people to physically attend the games -- after all, new technology is making it easier and far more convenient to stream at home.
SeatServe offers a connected in-seat service that is simple and memorable. Referred to as "the future of venue concessions," the application is said to "increase margins within the Food & Beverage division," as well as significantly improve purchasing experiences.