mēle (pronounced like "meal") recently launched a plant-based line of meal shakes that are free from added sugar, dairy, GMOs, soy, preservatives and trans fats.
The all-new trio of meal replacement shakes are offered in varieties like the strawberry-based 'rawberry,' 'cocoa-nut' with organic cocoa and 'supergreen,' which contains organic wheatgrass and organic barley grass. Each of these formulas contains organic brown rice protein and organic pea protein to satisfy one's nutritional needs in the form of a beverage rather than a meal. To prepare these shakes, mēle recommends adding water or milk to a shaker bottle.
Previously, mēle introduced a whey-based blend but this new plant-based option will appeal to those who are seeking out alternative protein sources.
Key Themes Behind This Trend
- Plant-based Meal Shakes
- Disruptive innovation opportunity: Capitalize on the growing demand for plant-based meal replacement shakes by offering a diverse range of flavors and nutritional options.
- Free-from Shakes
- Disruptive innovation opportunity: Create meal replacement shakes that cater to specific dietary needs by offering products that are free from added sugar, dairy, GMOs, soy, preservatives, and trans fats.
- Alternative Protein Sources
- Disruptive innovation opportunity: Develop innovative protein sources for meal replacement shakes by exploring organic brown rice protein and organic pea protein as alternative options to traditional whey-based blends.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Enter the growing market for meal replacement shakes by offering plant-based options with nutritional benefits and diverse flavor profiles.
- Health and Wellness
- Disruptive innovation opportunity: Meet the demands of health-conscious consumers by developing meal replacement shakes that are free from common allergens and cater to specific dietary needs.
- Nutrition and Fitness
- Disruptive innovation opportunity: Provide athletes and fitness enthusiasts with alternative protein sources by introducing organic brown rice protein and organic pea protein in meal replacement shakes.
