Oskar Blues is now introducing consumers to its Wild Basin Boozy Sparkling Water, a line of craft hard seltzers with just 100 calories, zero sugar and fun, contemporary flavors like Classic Lime, Cucumber Peach, Melon Basil and Lemon Agave Hibiscus.
The new beverages are created in a way that's similar to beer with a process that swaps malted barley for fermented cane sugar—although the finished beverage product contains no sugar. Oskar Blues intentionally developed these refreshing flavors and vibrant packaging designs to resonate with a younger audience, specifically "drinkers who seek new, culinary combinations."
The bold, landscape-inspired canned packaging designs for the craft hard seltzers share some similarities to LaCroix, which created a phenomenon with its all-natural, sugar-free sparkling water beverages and artful, splashy cans.
What's Driving This Trend
- Craft Hard Seltzers
- The growing popularity of craft hard seltzers presents an opportunity for innovative flavor combinations and unique branding aesthetics.
- Low-calorie, Sugar-free Beverages
- Consumers' increasing demand for low-calorie and sugar-free beverages are driving the growth of hard seltzers, creating an opportunity for experimentation with natural sweeteners and alternative ingredients.
- Appealing to Younger Consumers
- Brands can tap into the younger demographic by creating fun, contemporary flavors and vibrant packaging designs that resonate with drinkers who seek new, culinary combinations such as craft hard seltzers.
Who This Affects Most
- Alcoholic Beverage Industry
- The alcoholic beverage industry can innovate by exploring the growing demand for lower-calorie, healthier, and unique-tasting products, such as craft hard seltzers.
- Flavor and Ingredient Suppliers
- Flavor and ingredient suppliers have an opportunity to create natural, sugar-free, and functional ingredients that cater to the trend of craft hard seltzers and other low-calorie, health-conscious beverages.
- Packaging Design Industry
- The packaging design industry can capitalize on the craft hard seltzer trend by creating dynamic, colorful designs that appeal to the younger generations' taste for organic, eco-friendly and innovative products.
