There's a certain point at which hot weather goes from being enjoyable to intolerable—and to help people who are desperately trying to stay cool, Sydney Beer Co. launched its 'Summer Price Index.' Quite simply, with this temperature-driven pricing scheme, Sydney Beer Co. created a system that drops prices as temperatures increase. Powered by real-time weather data, the Summer Price Index makes it possible for consumers to claim discounts of up to 49% through participating venues in Sydney.
In the summer of 2018, the Bureau of Meteorology recorded that Sydney’s third hottest year ever. With this initiative, Sydney Beer Co. founder Matt Siely notes: "We know if we can make people’s first beer a Sydney Beer Co., they’re very likely to enjoy a second. So, we think the Summer Price Index is a very good reason for people to grab a ‘Sydney’ first."