If you need something to get you through the rest of winter, you might want to head to PHD Terrace at Dream Midtown for a giant hot chocolate. Of course, you'll want to bring some friends with you as this cup of hot cocoa clocks in at a whopping 20 pounds.
In honor of National Hot Chocolate Day on January 31st, PHD Terrace at New York City's Dream Midtown hotel is serving up a giant hot chocolate. But this isn't just any cup of hot cocoa. This monstrous drink consists of 20 pounds worth of hot chocolate, marshmallows, and your choice for booze. In fact, the drink is so large that comes with smaller mugs so it can be shared with friends. And you'll definitely want to split the cost with friends as this boozy chocolate cocktail will set you back $375.
Image Credit: <i> Samantha Netkin.</i>
What's Driving This Trend
- Giant Hot Chocolates
- Creating giant-sized hot chocolates offers a disruptive innovation opportunity for the food and beverage industry by attracting customers with unique and Instagrammable experiences.
- Boozy Chocolate Cocktails
- The trend of combining hot chocolate with alcoholic beverages presents a disruptive innovation opportunity for the alcohol industry to create new premium cocktail offerings and tap into the growing demand for indulgent, experiential beverages.
- Shared Drinking Experiences
- The emergence of shared giant hot chocolates provides a disruptive innovation opportunity for the hospitality industry to create social and interactive experiences that encourage group gatherings and increase customer spending.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can leverage the giant hot chocolate trend to create innovative products and experiences that cater to consumers' desire for novelty and indulgence.
- Alcohol
- The alcohol industry can capitalize on the boozy chocolate cocktail trend by developing unique and high-end hot chocolate-based drinks that appeal to consumers seeking luxurious and memorable drinking experiences.
- Hospitality
- The hospitality industry can embrace the shared drinking experiences trend by offering giant hot chocolates as a unique attraction or special event, providing guests with memorable and Instagram-worthy experiences.
