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'BEARFACE' Challenges the Norms of the Whisky Category

 - Jan 26, 2019
References: bearfacewhisky & fabnews.live
BEARFACE is a premium Canadian whisky brand for a new generation of consumers that boldly embodies its mission to "Hide Nothing, Fear Nothing." The first release from the brand takes the form of BEARFACE Triple Oak, a single grain seven-year-old whisky that is aged in American ex-bourbon oak barrels and French oak casks that housed high-end Bordeaux wines. Finally, the whiskey is finished off with three-year-old air-dried virgin Hungarian oak to impart spicy, rich notes.

With its bold personality and approach to transparency, the whiskey brand is out to revitalize the industry by collaborating with wine makers, coopers and blenders, and embracing innovation and defying convention.

As a brand that describes itself as "obsessively Canadian," BEARFACE's branding integrates a unique mix of modern imagery and style with earthy color schemes and elements that reference the country's great landscapes and animals.