'BEARFACE' Challenges the Norms of the Whisky Category
Laura McQuarrie — January 26, 2019 — World
References: bearfacewhisky & fabnews.live
BEARFACE is a premium Canadian whisky brand for a new generation of consumers that boldly embodies its mission to "Hide Nothing, Fear Nothing." The first release from the brand takes the form of BEARFACE Triple Oak, a single grain seven-year-old whisky that is aged in American ex-bourbon oak barrels and French oak casks that housed high-end Bordeaux wines. Finally, the whiskey is finished off with three-year-old air-dried virgin Hungarian oak to impart spicy, rich notes.
With its bold personality and approach to transparency, the whiskey brand is out to revitalize the industry by collaborating with wine makers, coopers and blenders, and embracing innovation and defying convention.
As a brand that describes itself as "obsessively Canadian," BEARFACE's branding integrates a unique mix of modern imagery and style with earthy color schemes and elements that reference the country's great landscapes and animals.
With its bold personality and approach to transparency, the whiskey brand is out to revitalize the industry by collaborating with wine makers, coopers and blenders, and embracing innovation and defying convention.
As a brand that describes itself as "obsessively Canadian," BEARFACE's branding integrates a unique mix of modern imagery and style with earthy color schemes and elements that reference the country's great landscapes and animals.
Trend Themes
1. Collaborative Innovation - BEARFACE's collaboration with wine makers, coopers, and blenders challenges traditional whisky production methods and presents opportunities for disruptive innovation.
2. Transparency in Branding - BEARFACE's bold approach to transparency sets a trend in the whisky industry, creating opportunities for disruptive innovation in brand messaging and storytelling.
3. Premiumization of Canadian Whisky - BEARFACE's premium offering and unique aging process showcase a trend of elevating the perception and quality of Canadian whisky, opening up opportunities for disruptive innovation in the industry.
Industry Implications
1. Whisky Production - BEARFACE's collaboration and innovative aging process disrupt the traditional whisky production industry and offer new approaches to create unique and high-quality whiskies.
2. Alcohol Brands - BEARFACE's transparent branding and modern imagery set a trend for alcohol brands, presenting opportunities for disruptive innovation in brand development and marketing strategies.
3. Beverage Packaging - BEARFACE's unique mix of modern imagery and earthy color schemes in its branding highlights a trend in beverage packaging, providing opportunities for disruptive innovation in design and packaging techniques.
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