Scotch whiskey maker Bowmore has announced the release of 'Bowmore No Corners to Hide,' a new range of single malts that takes inspiration from an ancient Islay myth.
The new collection consists of two bespoke whiskies: a 23- and 32-year-old expression. Both versions are delivered in beautifully designed black and gold packaging that presents mythical illustrations created by Marvel and DC comics artist Frank Quitely.
“To get the call from Bowmore, a legendary icon in the world of whisky, offering me the opportunity of retelling the Islay Legend No Corners to Hide was hugely exciting," said Frank Quitely in a recent statement.
The 23-year old version was aged in ex-Bourbon American oak hogsheads before maturing for two years in Essencia barriques. Meanwhile, the 30-year old expression underwent a similar process but presents slightly darker tasting notes due to its prolonged time spent aging in ex-bourbon barrels.
Image Credit: Bowmore
Key Themes Behind This Trend
- Myth-inspired Scotch Whiskeys
- Scotch whiskey makers are drawing inspiration from myths to create unique ranges of single malts.
- Bespoke Whiskey Collections
- Bespoke whiskey collections are becoming popular, with limited edition ranges such as 'Bowmore No Corners to Hide' gaining traction.
- Collaborations with Artists
- Whiskey makers are collaborating with well-known artists to create visually striking packaging designs that add value to their products.
Where This Applies
- Whiskey Distilleries
- Whiskey distilleries can explore opportunities to create unique and bespoke collections that draw on myths and legends in their branding.
- Packaging Design
- Packaging design companies can collaborate with whiskey makers to create visually striking packaging for limited edition or bespoke ranges, to increase brand value.
- Fine Art
- Fine artists can collaborate with whiskey makers to create visually engaging product packaging or bottle designs, offering a new market for their art.
