Simples provides consumers with access to a healthy tonic range that operates beyond the constraints of Western culture. Therefore, the brand introduces "a new category of super nutrition" that is sure to ensure "optimal health and longevity."
Simples' plant-based tonics are prepared by hand and are vegan-friendly. The wellness-focused drink makes use of a range of "organic herbs, leaves, berries, roots, and flowers," some of which are even considered worthless weeds in these parts.
Some of Simples' healthy tonics include the vitamin- and mineral-rich 'Nettle,' the anxiety- and depression-alleviating 'Blue Pea,' the nerve-soothing 'Oatstraw,' the stimulating 'Schisandra,' the refreshing and regenerating 'Chickweed,' the purifying 'Burdock,' and the gentle 'Rose' which embodies the taste and essence of the "previous Bulgarian rose."