Vital Proteins recently added to its collection of collagen powder and beef gelatin products with a line of drinkable Collagen Shots.
The Collagen Shots are packed into two-ounce bottles and combine collagen peptides for fast absorption with various ingredients and flavors to offer a range of different benefits. While the chamomile and citrus-flavored Zen Collagen Shot supports rest and relaxation with magnesium and L-Theanine, the Cleanse Collagen Shot works as a digestive aid.
On its own, collagen is known to support skin, hair, nail, gut and joint health, and these formulas amplify the benefits of collagen. The first ingredient that forms the base of these Collagen Shots is organic apple cider vinegar, which is also an all-around powerful ingredient for supporting the digestive and immune systems.
Why This Trend Is Growing
- Drinkable Dietary Supplements
- Opportunity for companies to create convenient and on-the-go nutritional solutions in the form of drinkable supplements.
- Functional Collagen Products
- Potential for incorporating collagen into various products to enhance their health benefits, such as skin care items or food and beverages.
- Combination Ingredients
- Demand for products that combine different ingredients for targeted health benefits, allowing consumers to conveniently access multiple nutrients in one product.
Industries Being Reshaped
- Health and Wellness
- Opportunity for companies to develop innovative health and wellness products that focus on improving specific aspects of wellbeing, such as sleep or digestion.
- Beauty and Personal Care
- Incorporating collagen into skincare and beauty products to promote anti-aging and overall skin health.
- Food and Beverage
- Creating functional food and beverage products that contain collagen and other complementary ingredients to provide added health benefits.
