The Turmeric Co Raw Turmeric & Pro-Collagen Shot has been launched by the Britain-based functional drinks brand as a nutritional refreshment that's positioned as the world's first. The shot consists of a raw turmeric recipe that contains VeCollal, which is a plant-based collagen alternative that is reported to mirror the amino acid profile of human Type I collagen. The shot comes in 60ml servings that boasts a range of superfoods including watermelon, beetroot, pomegranate, raspberry dragonfruit, raw turmeric root and raw ginger root.
Founder Thomas Robson-Kanu commented on The Turmeric Co Raw Turmeric & Pro-Collagen Shot saying, "From the start, our goal has been to create pioneering products that deliver real results. When developing Raw Turmeric & Pro-Collagen, we wanted the most effective, science-backed collagen available, and it had to be clean and natural. VeCollal was the clear choice.”
What Makes This Trend Stand Out
- Plant-based Collagen Alternatives
- Emerging plant-based collagen substitutes are transforming the beauty and wellness market by providing sustainable and vegan-friendly options.
- Functional Wellness Shots
- The rise of compact functional wellness shots infused with superfoods offers consumers a convenient and concentrated way to boost their health on the go.
- Turmeric-infused Beverages
- The increasing inclusion of turmeric in beverage formulations highlights a trend towards incorporating anti-inflammatory and antioxidant-rich ingredients in daily diets.
Sectors Adopting This
- Nutraceuticals
- The nutraceutical industry is witnessing innovation with the integration of sophisticated formulations that combine traditional superfoods and cutting-edge science.
- Plant-based Food and Drink
- With the development of plant-derived alternatives to animal-based ingredients, the plant-based food and drink industry is expanding its market reach to ethically and health-conscious consumers.
- Functional Beverage Market
- The functional beverage market is evolving with products that deliver targeted health benefits, tapping into the growing demand for proactive wellness solutions.
