natural bliss recently added to its line of dairy-free coffee creamers with an all-new Oat Milk creamer that features real oat milk, cane sugar and natural vanilla flavor. The plant-based coffee creamer is a dairy-free option that adds richness to one's cup of coffee and serves as a refreshing new alternative to other popular non-dairy creamers made with an almond or coconut milk base.
While many consumers are demanding more inventive plant-based food and beverage choices in general, there is a particular interest in oat milk, so much so that some regions are experiencing shortages and high prices for oat milk beverages. Alongside oat milk drinks and beverage add-ins, brands are also developing oat milk-based chocolate bars, ice cream and other indulgences.
Why This Trend Is Growing
- Oat Milk Beverages
- The rising demand for oat milk beverages presents an opportunity for brands to develop innovative flavors and variations.
- Plant-based Dairy Alternatives
- The growing interest in plant-based options highlights the need for inventive dairy-free alternatives, like oat milk creamers, that cater to consumer preferences.
- Oat Milk-based Indulgences
- Expanding the range of oat milk-based products, such as chocolate bars and ice cream, offers a disruptive innovation opportunity to capitalize on the popularity of oat milk.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage the oat milk trend by creating new products and expanding the plant-based sector.
- Dairy Alternatives
- The dairy alternative industry can capitalize on the oat milk trend by offering more options like oat milk creamers to meet the demand for plant-based dairy alternatives.
- Confectionery
- The confectionery industry can explore oat milk as a key ingredient to create distinct oat milk-based indulgences, catering to the growing interest in plant-based treats.
