In the UK, IKEA recently launched two dairy-free, vegan-friendly oat milk smoothies called 'MUNSBIT.' These smoothies, which are made without any animal ingredients, are called out as simple, nourishing choices for vegetarians and vegans, as well as those who would be interested in environmentally friendly alternatives to dairy. As IKEA describes, "by drinking oats instead of dairy products you reduce your carbon footprint."
The MUNSBIT oat milk smoothies are offered in two fruity flavors: Apple, Pear & Ginger and Blackcurrant, Blueberry and Acerola, which boasts a bright pink color.
For various health, ethical and environmental reasons, many consumers are interested in plant-based milk alternatives, particularly oat milk, which sets itself apart from other options with an ultra-creamy texture thanks to its high fat content.
Why This Trend Is Growing
- Plant-based Beverages
- The rise of environmentally friendly plant-based alternatives, such as oat milk smoothies, presents a disruptive innovation opportunity for the food and beverage industry.
- Eco-friendly Products
- The demand for eco-friendly products, like IKEA's MUNSBIT smoothies, creates opportunities for the sustainable product development trend in industries.
- Vegan & Vegetarian Foods
- Increasing demand for vegan and vegetarian foods, including oat milk smoothies, presents opportunities for companies in the plant-based food space.
Industries Being Reshaped
- Food & Beverage
- Companies in the food and beverage industry can explore innovative alternatives to dairy products, like plant-based beverages such as oat milk smoothies.
- Sustainability
- IKEA's MUNSBIT smoothies, which help reduce carbon footprint, create an opportunity for the sustainability trend in multiple industries.
- Plant-based Foods
- As the demand for vegan and vegetarian foods increases, there is an opportunity for companies specialized in plant-based products or considering entering the industry.
