Palm & Bean's Shelf-Stable Cold Brew Coffee Features Coconut Milk
Laura McQuarrie — May 2, 2018 — Lifestyle
References: palmandbean & prnewswire
Palm & Bean's Cold Brew Coffee with Coconut Milk is launching as the first dairy-free, shelf-stable ready-to-drink specialty coffee. The product is made with certified fair trade cold brew coffee and packaged in a conveniently portable Tetra Pak container for grab-and-go enjoyment.
With the rise of both coffee culture and plant-based beverages, Palm & Bean identified an opportunity to expand the dairy-free options in the coffee category. As Palm & Bean co-founder Marty Molina says: "We feel almond or soy milk tends to overpower the cold brew coffee flavor notes. Coconut milk is a naturally terrific creamer for coffee, it complements and enhances the coffee and delivers healthy fats, potassium and just the right amount of sweetness."
With the rise of both coffee culture and plant-based beverages, Palm & Bean identified an opportunity to expand the dairy-free options in the coffee category. As Palm & Bean co-founder Marty Molina says: "We feel almond or soy milk tends to overpower the cold brew coffee flavor notes. Coconut milk is a naturally terrific creamer for coffee, it complements and enhances the coffee and delivers healthy fats, potassium and just the right amount of sweetness."
Trend Themes
1. Non-dairy Cold Brew - The increasing demand for plant-based beverages presents an opportunity for more non-dairy coffee options.
2. Shelf-stable Cold Brew - Conveniently packaged and portable cold brew products can disrupt the traditional coffee market.
3. Fair Trade Certification - Consumers are increasingly seeking ethically-sourced products creating a market for companies to focus on fair trade certification.
Industry Implications
1. Specialty Coffee - Specialty coffee brands can expand their offerings to include non-dairy cold brew options, appealing to the growing plant-based beverage market.
2. Packaging - Companies can focus on packaging innovations that allow for shelf-stable, ready-to-drink coffee products, providing a more convenient and portable option for consumers.
3. Fair Trade Agriculture - This trend highlights the growing importance of fair trade certification in the agriculture industry, allowing companies to cater to consumer demand for ethically-sourced products.
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