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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,183 more

Evolved Rebellion

The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes

Implications - The younger Gen X micro-generation, Gen Xenos, is largely known for the rebellious Bart Simpson-esque stereotype associated with late-80s teenagehood. That spirit of rebellion did not dissipate with Gen Xenos' youth. Instead, it's transformed into a desire to live by their own rules while balancing the responsibilities of middle age. This is heavily reflected in the tone of marketing targeted toward this group.
Workshop Question — What was your target demographic like 5, 10, 15 years ago, and how does that impact them now?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 23 Examples:
19,898 Total Clicks
Date Range:
Jul 19 — Jul 19
Trending:
This Quarter and Average
Consumer Insight Topics:

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