The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes
Implications - The younger Gen X micro-generation, Gen Xenos, is largely known for the rebellious Bart Simpson-esque stereotype associated with late-80s teenagehood. That spirit of rebellion did not dissipate with Gen Xenos' youth. Instead, it's transformed into a desire to live by their own rules while balancing the responsibilities of middle age. This is heavily reflected in the tone of marketing targeted toward this group.
Workshop Question — What was your target demographic like 5, 10, 15 years ago, and how does that impact them now?