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Evolved Rebellion

The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes

Trend - The younger Gen X micro-generation, Gen Xenos, is largely known for the rebellious Bart Simpson-esque stereotype associated with late-80s teenagehood. That spirit of rebellion has transformed into a desire to live by their own rules while balancing the responsibilities of middle age.

Insight - Consumers increasingly expect brands to be more authentic in their messaging. This is especially true of the often-ignored Generation X, whose youth stereotypes are seeing a re-emergence in pop culture, as the nostalgia cycle turns toward the 80s and 90s. This nostalgic re-emergence is invigorating the group to rally around their generational identity.
Workshop Question - What was your target demographic like 5, 10, 15 years ago, and how does that impact them now?
4 Featured, 23 Examples:
46,634 Total Clicks
Date Range:
Jul 19 — Jul 19
This Year and Average
Consumer Insight Topics:

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