Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,183 more

Healthy H2O

The standard sparkling water beverage is adapted with nutritious ingredients

Implications - As the sparkling water category grows–with consumers turning to sugar-free options as alternatives to traditional sodas–brands within this space are taking this alternative further by elevating the nutrition of their products. This shift moves sparkling water away from simply being a "neutral" alternative to soda, and one that is actively healthy that can cater to fitness and wellness-minded consumers.
Workshop Question — Consider how your brand could add additional benefits to its product./service in order to cater to a broader range of consumers.
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
37,089 Total Clicks
Date Range:
Apr 18 — Aug 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Fermented Sparkling Beverages
Fermented Sparkling Beverages
GT's Living Foods' Aqua Kefir is an Alternative to Milky Kefir
play_circle_filled Low-Calorie Electrolyte Pods
Low-Calorie Electrolyte Pods
Drinkfinity is Launching New Flavors for its Energizing Juice Pods
Functional Supplement Shots
Functional Supplement Shots
DrinkTru Offers Easy-to-Consume Aids for Focus, Sleep, Energy & More
CBD-Enriched Restaurant Drinks
CBD-Enriched Restaurant Drinks
Protein Bar & Kitchen Offers a CBD Oil "Boost" for Coffee & Shakes
All-Natural CBD Sodas
All-Natural CBD Sodas
Drink 420's Low-Calorie, Low-Sugar Soft Drink is Infused with Cannabidiol
CBD-Infused Coconut Water
CBD-Infused Coconut Water
Vita Coco is Launching a Sparkling, Enriched Coconut Water with CBD
Calming CBD Beverages
Calming CBD Beverages
'Pervida Calm' Relaxes the Body and Soothes the Gut
CBD Wellness Shots
CBD Wellness Shots
Navitas Organics' 2.5-Ounce Bottles Provide a Functional Hemp CBD Shot
Effervescent CBD Drinks
Effervescent CBD Drinks
Sweet Reason Beverage Co. Creates Five-Calorie CBD-Infused Sparkling Water
Cold-Filtered Coconut Waters
Cold-Filtered Coconut Waters
TAJA Coconut Water Uses a Unique Oxygen-Free Production Process
Soothing Aloe-Infused Coconut Waters
Soothing Aloe-Infused Coconut Waters
The Water Works AloeCoco is Packaged in Tetra Paks
CBD-Infused Musician Coffees
CBD-Infused Musician Coffees
Willie’s Remedy Coffee is Made in Small Batches with CBD Oil
THC-Infused Beers
THC-Infused Beers
Flying Dog and Green Leaf Medical are Collaborating on 'Hop Chronic'
Customizable Kombucha Smoothies
Customizable Kombucha Smoothies
Nékter Juice Bar Smoothies & Bowls Can Be Boosted with Probiotics
Coconut Water Cold Brews
Coconut Water Cold Brews
Loco Coffee Co. Makes a Simple, Two-Ingredient Beverage
play_circle_filled Plant-Powered Hydrating Beverages
Plant-Powered Hydrating Beverages
'V8 +Hydrate' Contains Natural Electrolytes from Sweet Potato
Superfood Vinegar Condiments
Superfood Vinegar Condiments
This Organic Balsamic Vinegar is Infused with Turmeric
Superfood Creamer Sachets
Superfood Creamer Sachets
Laird Superfood Launched Non-Dairy Single-Serve 'Go-Packs'
Sweet Cactus Smoothies
Sweet Cactus Smoothies
Tropical Smoothie Cafe's New Citrus Cactus Smoothie Taps the Power Cacti
Superfood-Infused Smoothie Foods
Superfood-Infused Smoothie Foods
These New Jamba Juice Menu Items are Made with Real Mango
Artisan-Inspired Sparkling Waters
Artisan-Inspired Sparkling Waters
The New DASANI Sparkling Flavors are Clean and Crisp
THC-Infused Non-Alcoholic Beer
THC-Infused Non-Alcoholic Beer
Ceria Beverages is Developing a Beer with Psychoactive THC
Stimulating Sparkling Water Drinks
Stimulating Sparkling Water Drinks
Oasis Aquashock Comes in Cooling and Fiery Flavor Options
Cocktail-Ready Cognacs
Cocktail-Ready Cognacs
The Cognac Frapin 1270 is Perfect for Summer Consumption
Millennial Pink Seltzers
Millennial Pink Seltzers
Nauti Seltzer is Now Selling a Sparkling Rosé in a Pretty Pink Hue
Coconut Water Toners
Coconut Water Toners
Thayers Released an Alcohol-Free Coconut Water Witch Hazel Toner
Hemp-Enriched Coconut Bites
Hemp-Enriched Coconut Bites
Weller's Bites with Hemp Extract Help to Reduce Stress & Inflammation
Alcoholic Iconic Sodas
Alcoholic Iconic Sodas
A Coca-Cola Alcopop is Set to Hit Japanese Shelves In the Near Future
Lettuce-Infused Beverages
Lettuce-Infused Beverages
Packaged Salad Producer Organicgirl's Drinks Include Leftover Lettuce
Historically Inspired Craft Sodas
Historically Inspired Craft Sodas
Gunna Drinks' Craft Soda Beverages are Based Off of Old Recipes
Functional Superfruit Parfaits
Functional Superfruit Parfaits
Kokopanda's KOKOKONGO PARFAIT is Loaded with Korean Fruits
Blue Mermaid Lattes
Blue Mermaid Lattes
Nutra Organic' Mermaid Latte Mix is Healthy and Instagram Worthy
Sparkling Water-Inspired Beers
Sparkling Water-Inspired Beers
Temescal Brewing's La Fizz Takes Flavor & Design Cues from LaCriox
Revived 90s Sodas
Revived 90s Sodas
Slice Soda is Seeing a Rebirth with but with a New Focus on Healthy Ingredients
Convenience Store Brand Juices
Convenience Store Brand Juices
7-Eleven's 7-Select Go!Smart Launched Organic, Cold-Pressed Juices
Functional Smoothie Bowl Mixes
Functional Smoothie Bowl Mixes
Wildway's Drink Blends Encourage Restoration, Relaxation and More
Refreshing Anti-Inflammatory Drinks
Refreshing Anti-Inflammatory Drinks
ZYN Spotlights the Bioactive Ingredient in Tumeric, Curcumin
Plant Protein Supplements
Plant Protein Supplements
The Après Plant-Based Protein Drinks are Non-GMO, Vegan and Gluten-Free
Citrusy Cactus Beverages
Citrusy Cactus Beverages
Green-Go's Cactus Drink Offers Prickly Pear in a Drinkable Format
Pearl Protein Hair Masks
Pearl Protein Hair Masks
The Beach Babe Butter Masque Was Designed for Dry or Damaged Hair
Probiotic Coconut Shots
Probiotic Coconut Shots
Thirty-Two Degrees Makes Two-Ounce Coconut Water Kefir Shots
Ayurvedic Tradition Coconut Waters
Ayurvedic Tradition Coconut Waters
The Jeeva Naturals King Coconut Waters are Refreshingly Heathy
Aloe Vera-Infused Coconut Waters
Aloe Vera-Infused Coconut Waters
The Simplee Aloe Aloe Vera Coconut Water is Packed with Nutrients
Enriched Coconut Water Drinks
Enriched Coconut Water Drinks
CocoPro Enhances the Protein in Coconut Water Beverages