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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,179 more

Savory Beverage

Savory cocktails grow in popularity alongside experimental beverage consumption

Implications - Savory cocktails are increasingly common among restaurant menus and pre-packaged beverages, with everything from duck fat to gravy being used as bases for new alcoholic beverages. These options come as consumers increasingly prioritize experimental and worldly flavors as part of the rise in "foodie" culture.
Workshop Question — How could your brand better focus on the preference for distinct product experiences?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
41,490 Total Clicks
Date Range:
Jan 18 — Aug 19
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

Duck Fat Cocktails
Duck Fat Cocktails
Monsieur Le Duck & CTC Created an Experimental Cocktail with Smoked Duck Fat
Monsieur Le Duck and The Cocktail Trading Company (CTC) joined forces to create an experimental cocktail featuring leftover duck fat from the pop-up restaurant. The finished product, the Duck À L’... MORE
Texture-Rich Cocktail Menus
Texture-Rich Cocktail Menus
Buffalo Wings & Rings' Drinks Menu Features Pop Rocks & Savory Flavors
Buffalo Wings & Rings recently added to its drinks menu with a range of inventive new cocktails and non-alcoholic drinks. The alcoholic options that are new to Buffalo Wings & Rings put... MORE
Black Tomato Spirits
Black Tomato Spirits
The Ready-to-Drink Black Tomato Spirit is Genuinely Made with Black Tomatoes
At the Tales of the Cocktail, the Black Tomato Spirit brand made its official launch, introducing consumers to a unique ready-to-drink product that is made from Sicilian black tomatoes. In terms of... MORE
play_circle_filled Gravy-Based Cocktails
Gravy-Based Cocktails
KFC's Recipes for Savory Cocktails Cater to a Demand for Stock-Based Drinks
Consumer interest in healthy bone broth beverages has created a demand for savory cocktails called “stocktails” that add similar benefits to the experience of drinking alcohol. KFC UK... MORE
Refreshingly Salty Citrus Beers
Refreshingly Salty Citrus Beers
The Modelo Chelada Limón y Sal is a New Take on a Classic
The Modelo Chelada Limón y Sal beer is the latest creation from the Constellation Brands-owned brand that aims to offer consumers a different option to choose in favor of traditional beers or... MORE

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