GIF's are used as the basis for campaigns and creative endeavors
Trends - The popularity of GIFs on various communication platforms has resulted in brands adopting the animated imagery in their own ways–whether it's for the purpose of creative expression and entertainment, or as a marketing tool.
Insight - Millennials & Gen Zers have a preference for GIFs, in large part due to consistent social media use. As a dynamic form of communication, animation lets young consumers express thoughts and emotions more cohesively than words or emojis. This desire for emotive enhancement is motivated by the generation’s desire to be open, mindful, and inclusive as a community than its predecessors. Inviting additional manifestation of emotion to on-screen communication allows them to be more relatable.
Insight - Millennials & Gen Zers have a preference for GIFs, in large part due to consistent social media use. As a dynamic form of communication, animation lets young consumers express thoughts and emotions more cohesively than words or emojis. This desire for emotive enhancement is motivated by the generation’s desire to be open, mindful, and inclusive as a community than its predecessors. Inviting additional manifestation of emotion to on-screen communication allows them to be more relatable.
Workshop Question - Conceptualize a GIF-based campaign for your brand.
Trend Themes
1. Emoticons to Animated Images - Younger generations are moving away from expressiveness through words and emoticons to animated content as a more cohesive form of communication.
2. Short-form Storytelling - Short, punchy and visually stunning videos and GIFs are gaining traction in the content marketing space.
3. GIF Storytelling and Curation - GIFs are fast becoming a compelling new medium for modern-day storytelling and curation.
Industry Implications
1. Advertising and Marketing - The use of GIFs as part of advertising campaigns or marketing communications can provide new creative opportunities for brands to connect with younger audiences.
2. Social Media - As social media platforms continue to evolve, the trend towards shorter storytelling using animated content such as GIFs is gaining traction and providing new ways of engaging users.
3. Entertainment - The emergence of GIF-based storytelling and curation is opening up new opportunities for entertainment companies to connect with audiences through short-form content that is easily shareable and accessible.
4 Featured, 34 Examples:
87,852 Total Clicks
Date Range:
Feb 18 — Aug 19
Trending:
Average
Consumer Insight Topics:
