Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
GIF
GIF's are used as the basis for campaigns and creative endeavors.
3.7
Trend score
Trend
What is the Curated GIF trend?
Curated GIF: Trends - The popularity of GIFs on various communication platforms has resulted in brands adopting the animated imagery in their own ways–whether it's for the purpose of creative expression and entertainment, or as a marketing tool.
Insight
The consumer insight behind the Curated GIF trend
Millennials & Gen Zers have a preference for GIFs, in large part due to consistent social media use. As a dynamic form of communication, animation lets young consumers express thoughts and emotions more cohesively than words or emojis. This desire for emotive enhancement is motivated by the generation’s desire to be open, mindful, and inclusive as a community than its predecessors. Inviting additional manifestation of emotion to on-screen communication allows them to be more relatable.
Trend themes
Themes within the Curated GIF trend
Three behaviours holding the trend together01
Emoticons to animated images
Younger generations are moving away from expressiveness through words and emoticons to animated content as a more cohesive form of communication.
02
Short-form storytelling
Short, punchy and visually stunning videos and GIFs are gaining traction in the content marketing space.
03
GIF storytelling and curation
GIFs are fast becoming a compelling new medium for modern-day storytelling and curation.
Industry implications
What the Curated GIF trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
The use of GIFs as part of advertising campaigns or marketing communications can provide new creative opportunities for brands to connect with younger audiences.
For
Social Media
As social media platforms continue to evolve, the trend towards shorter storytelling using animated content such as GIFs is gaining traction and providing new ways of engaging users.
For
Entertainment
The emergence of GIF-based storytelling and curation is opening up new opportunities for entertainment companies to connect with audiences through short-form content that is easily shareable and accessible.
Workshop question
Conceptualize a GIF-based campaign for your brand.
Trend signals
Trend signals for Curated GIF
Trend score 3.7 out of 10, from popularity 57%, activity 47%, freshness 8%.
Popularity57%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Curated GIF trend
4 featured examples from Feb 26 to Aug 24, 2018CategoryMarketing
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
The fashion industry can capitalize on the trend of using GIFs and stickers to enhance social media content and engage with customers in a unique and visually appealing way.
CategoryTech
Story-Driven GIF Homepages
The New Giphy Homepage Presents Stories of Modern Day Events
The trend of GIF-based stories presents disruptive innovation opportunities for social media platforms to enhance user engagement and expand content formats.
CategoryPop Culture
GIF-Centric Film Festivals
The GIPHY Film Festival Explores Stories Told in Just 18 Seconds
The entertainment industry could incorporate short-form storytelling into existing and future productions to keep up with evolving audience preferences.
CategoryTech
Short-Form Soda Campaigns
7UP's #RefresCosas Shares Fun and Entertaining Clips on Social Media
Opportunity for beverage companies to use creative social media campaigns to connect with customers and drive brand awareness.
