Luxury fashion company Prada revived classic sportswear styles for Fashion Week 2018.
With a full collection of throwback clothing items from the 90's and 00's, including mostly synthetic material such as nylon, this collection of sportswear is meant to be integrated into everyday wear. The sneak peak of this new line includes bold prints, PRADA's branding in statement prints and simplistic styles. Featuring t-shirts, accessories, jackets, boots, backpacks, and sports-inspired outerwear. Prada is reviving its own previous line of clothing with a new modern twist, continuing to be the leading brand in luxury sportswear. Swapping out silhouettes on traditional clothing with an athletic silhouettes makes every individual piece from this line look like something never seen before.
Taking place in Milan, this line of Prada revived classic sportswear stood out at this year's Fashion Week.
What's Driving This Trend
- Classic Sportswear Revival
- The revival of classic sportswear styles by luxury fashion brands presents disruptive innovation opportunities for the fashion industry, such as creating new markets for sportswear-inspired clothing and accessories.
- Athletic Silhouettes
- The use of athletic silhouettes in traditional clothing presents disruptive innovation opportunities for designers to create unique and unconventional designs for various industries, including furniture and home decor.
- Sustainability in Sportswear
- The use of mostly synthetic material in luxury sportswear collections presents disruptive innovation opportunities for sustainable fashion brands to create eco-friendly sportswear lines and for the textile industry to develop new sustainable materials.
Who This Affects Most
- Fashion
- The revival of classic sportswear styles by luxury fashion brands presents disruptive innovation opportunities for new markets and designs in the fashion industry.
- Furniture and Home Decor
- The use of athletic silhouettes in traditional clothing presents disruptive innovation opportunities for designers to create unique and unconventional designs for furniture and home decor.
- Textile and Apparel
- The use of mostly synthetic material in luxury sportswear collections presents disruptive innovation opportunities for sustainable fashion brands to create eco-friendly sportswear lines and for the textile industry to develop new sustainable materials.
