Serbian designer Angelina Radovanovic created a logo and package redesign for diet 7Up cans. The soda cans feature a geometric pattern that resembles a three-dimensional print. The cans also feature light pastel colors to emphasize the diet drinks as a lighter beverage choice.
The cans in this project present three unique flavors that include regular diet 7Up, a cherry flavor and an apple flavor. The regular diet soda can is displayed in a light blue color while the the cherry flavor uses blush pink hues. Lastly, the apple flavor is represented by a light green color that is reflective of its ingredients.
The cans use the same geometric pattern design to create a cohesive flow among the entire series. The only difference between the simple, yet elegant cans is designer Angelina Radovanovic's use of varying hues.
What Makes This Trend Stand Out
- Geometric Packaging Design
- Opportunity for companies to innovate their product packaging with eye-catching geometric patterns.
- Pastel Color Schemes
- Opportunity for companies to adopt light pastel colors in their branding to convey a sense of freshness and healthiness.
- Flavor Variety
- Opportunity for companies to expand their product offerings by introducing unique flavors and corresponding packaging designs.
Sectors Adopting This
- Beverage Industry
- Disruptive innovation opportunity for beverage companies to revamp their product packaging and introduce new flavors.
- Graphic Design Industry
- Opportunity for graphic design companies to offer their expertise in creating visually appealing geometric patterns and pastel color schemes to enhance brands' packaging.
- Food and Beverage Packaging Industry
- Opportunity for packaging companies to develop innovative and attractive packaging solutions for the food and beverage industry, incorporating geometric patterns and pastel colors.
