The parody label Diet Prada has released a new line of Comme Des Gascons-inspired wearables, which boast the playful logo "Kim Des Garcons."
The line is comprised of T-Shirts and sweaters that are available in a variety of colors, including the sandy brown shade that was featured in Kayne West's Yeezy clothing line. This collection would appeal to the stylish consumer who takes a more playful approach to fashion, and is willing to laugh at some of the gimmicks that designer brands present to consumers.
This humorous approach to high-end fashion serves as one of the many brands that have been altering their offerings to appeal to Millennial shoppers. More recently, Marc Jacobs released a collection of bootleg tees, which boast a similar aesthetic.