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Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
200,612 Total Clicks
Feb 16 - Aug 17
This Week and Warm
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
82,812 Total Clicks
Oct 15 - Aug 17
This Month and Warm
Life-StagesBabiesSocial Media
Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
23,683 Total Clicks
Apr 16 - Aug 17
This Month and Mild
MarketingLifestyleFoodSocial Media
Prosecco-flavored sweets offer an alcohol-free bubbly indulgence
Implications - Consumers with a preference for bubbly are embracing prosecco-flavored sweets and treats that provide a feeling of celebration in a more portable format. This shift speaks to the desire to see one's preferred drink of choice be expanded into other elements of a lifestyle in the interest of transforming everyday instances into tiny moments of celebration. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,778 Total Clicks
Jan 16 - Aug 17
This Month and Average
LifestyleFoodDrinkingSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Serene garden lounges serve as a backdrop for spirits activations
Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
276,120 Total Clicks
Aug 15 - Aug 17
This Month and Warm
Blackened menu items serve as an antidote to over-the-top rainbow treats
Implications - In a time when consumers of all ages are motivated by the social sharing of everyday experiences, individuals are opting for gothic-looking all-black menu items that visually entice with the help of ingredients like squid ink, black sesame or coconut ash. In addition to being seen as a reaction to the current cultural obsession with fantasy-inspired aesthetics that offer a taste of escapism, this progression speaks to the desire to see familiar experiences enhanced with multi-sensory elements that also boast practical effects such as detoxification. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,237 Total Clicks
Apr 17 - Jul 17
This Month and Warm
LifestyleFoodHealthSocial Media
Hybridized donut creations open up the experience to wider taste preferences
Implications - Speaking especially to those interested in over-the-top food experiences that lend themselves to social sharing, hybrid donut experiences are incorporating surprising and sometimes savory elements that combine to create something new and unique. This shift is an extension of the push for new experiences [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,062 Total Clicks
Apr 16 - Jul 17
This Month and Average
LifestyleFoodSocial Media
Trend Hunter Services
Consumers form meaningful connections around local cannabis culture
Implications - Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
27,855 Total Clicks
Jan 17 - Jul 17
This Month and Average
LifestyleHealthLifeSocial Media
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
45,831 Total Clicks
Nov 16 - Jul 17
This Quarter and Warm
Over-the-top rainbow desserts dominate consumer attention on and offline
Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
46,455 Total Clicks
Jul 16 - Jul 17
This Quarter and Warm