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Traditional wedding features get social media-friendly updates
Implications - Wedding pictures have migrated from dusty photo albums to social media platforms, which has in turn led to changes in the presentation of wedding accouterments. Moving beyond the flowery aesthetic of traditional weddings, consumers are looking for fanciful takes on things like wedding cakes to make them more appealing on social media. In a connected world, brands need to find shareable ways to present their products for aesthetically motivated consumers. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,664 Total Clicks
Jun 17 - Dec 17
This Quarter and Average
LifestyleLifeSocial Media
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital personae, but also increase the brands' own social presences. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
48,435 Total Clicks
May 17 - Nov 17
This Quarter and Hot
LifestyleSocial Media
Magazines are being redesigned for highly specialized purposes
Implications - Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
101,723 Total Clicks
Mar 16 - Nov 17
This Quarter and Warm
Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
140,462 Total Clicks
Feb 16 - Oct 17
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
430,112 Total Clicks
Feb 16 - Sep 17
This Year and Warm
Pop CultureMediaSocial Media
Platforms use VR and AR to engage users in multiple dimensions
Implications - Though the power of social media is inarguable, no social experience mired in the two-dimensional digital world of computer and phone screens can live up to the satisfaction of in-person social interactions. Using new technologies to lift social media out of the two-dimensional world, social platforms can connect users across the Internet in a more familiar, fulfilling format. By the same marker, brands that opt for multi-dimensional experiences increase their chances of relating to consumers on a more personal level. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
96,201 Total Clicks
Apr 17 - Sep 17
This Year and Average
TechSocial Media
Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,261 Total Clicks
Nov 16 - Sep 17
This Year and Untested
Social GoodSocial Media
Trend Hunter Services
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,290 Total Clicks
Jan 17 - Sep 17
This Year and Warm
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,203 Total Clicks
May 17 - Sep 17
This Year and Average
LifestyleLifeSocial Media
Online platforms encourage dissent to amplify user engagement
Implications - Online tribes host engaged communities, but those communities can be insular, with little room for growth. Platforms designed for arguments still harness tribalism, but by pitting sides against one another, these crowdsourced debate sites cement impassioned beliefs and encourage new users to join the fray. Rather than pushing for a united consumer base, brands that encourage an argument between consumers can broaden their reach and create more dedicated fans of their products. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,574 Total Clicks
Aug 16 - Sep 17
This Year and Mild
Social Media