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Cosmetics products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,711 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Consumers turn to AI to enhance their social media presence
Implications - Relying more on the accuracy of technology, consumers are turning to AI solutions to edit, alter and enhance their photos and online accounts. Offering more than simply aesthetic enhancements, AI technology gives consumers the chance to utilize data and learnings to optimize their online presence. An efficient solution for maintaining and monitoring, these examples speak to the need for tools that not only enhance content, but also for automated solutions when it comes to online user experiences. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,299 Total Clicks
Sep 17 - Mar 18
This Quarter and Untested
TechSocial Media
Media platforms focus on niche entertainment interests to appeal to specific consumers
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to specific entertainment interests to connect with consumer groups. From platforms that highlight fashion to those that focus on cult Hollywood movies, these examples not only showcase a rise in curated content, but also a rise in user-generated content, where consumers are looking to reach others who can similarly identify with such niche interests. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
43,533 Total Clicks
Apr 16 - Feb 18
This Quarter and Untested
Pop CultureSocial Media
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,411 Total Clicks
Nov 17 - Feb 18
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Influencers enter more traditional artistic realms
Implications - Though social media has become an artistic platform in itself, influencers who dominate these realms are increasingly entering more traditional artistic spaces. The infusion of film, digital, fashion, and social media allows these influencers to transform these spaces to suit their own needs and platforms, while making artistic messaging more palatable for young consumers more accustomed to social media platforms than traditional art forms. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
38,276 Total Clicks
Oct 17 - Feb 18
This Quarter and Warm
Art & DesignSocial Media
Traditional wedding features get social media-friendly updates
Implications - Wedding pictures have migrated from dusty photo albums to social media platforms, which has in turn led to changes in the presentation of wedding accouterments. Moving beyond the flowery aesthetic of traditional weddings, consumers are looking for fanciful takes on things like wedding cakes to make them more appealing on social media. In a connected world, brands need to find shareable ways to present their products for aesthetically motivated consumers. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,603 Total Clicks
Jun 17 - Dec 17
This Year and Average
LifestyleLifeSocial Media
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital persona, but also increase the brands' own social presences. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,440 Total Clicks
May 17 - Nov 17
This Year and Hot
LifestyleSocial Media
Trend Hunter Services
Magazines are being redesigned for highly specialized purposes
Implications - Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
107,990 Total Clicks
Mar 16 - Nov 17
This Year and Warm
Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
144,372 Total Clicks
Feb 16 - Oct 17
This Year and Mild
Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
439,220 Total Clicks
Feb 16 - Sep 17
This Year and Warm
Pop CultureMediaSocial Media