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Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
134,378 Total Clicks
Feb 16 - Oct 17
This Week and Mild
Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
417,539 Total Clicks
Feb 16 - Sep 17
This Month and Hot
Pop CultureMediaSocial Media
Platforms use VR and AR to engage users in multiple dimensions
Implications - Though the power of social media is inarguable, no social experience mired in the two-dimensional digital world of computer and phone screens can live up to the satisfaction of in-person social interactions. Using new technologies to lift social media out of the two-dimensional world, social platforms can connect users across the Internet in a more familiar, fulfilling format. By the same marker, brands that opt for multi-dimensional experiences increase their chances of relating to consumers on a more personal level. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
86,384 Total Clicks
Apr 17 - Sep 17
This Month and Average
TechSocial Media
Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,354 Total Clicks
Nov 16 - Sep 17
This Quarter and Untested
Social GoodSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
39,947 Total Clicks
Jan 17 - Sep 17
This Quarter and Warm
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
33,346 Total Clicks
May 17 - Sep 17
This Quarter and Average
LifestyleLifeSocial Media
Online platforms encourage dissent to amplify user engagement
Implications - Online tribes host engaged communities, but those communities can be insular, with little room for growth. Platforms designed for arguments still harness tribalism, but by pitting sides against one another, these crowdsourced debate sites cement impassioned beliefs and encourage new users to join the fray. Rather than pushing for a united consumer base, brands that encourage an argument between consumers can broaden their reach and create more dedicated fans of their products. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
46,812 Total Clicks
Aug 16 - Sep 17
This Quarter and Mild
Social Media
Trend Hunter Services
Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
211,958 Total Clicks
Feb 16 - Aug 17
This Quarter and Warm
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
96,555 Total Clicks
Oct 15 - Aug 17
This Quarter and Warm
Life-StagesBabiesSocial Media
Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,649 Total Clicks
Apr 16 - Aug 17
This Quarter and Mild
MarketingLifestyleFoodSocial Media