Cosmetics brands are using sea holly extract to repair and revitalize skin
Trend - An extract from the sea holly plant is being used in skincare products from serums to sun care to repair skin. These items are designed to integrate anti-aging benefits into traditional skincare products. Sea holly extract has been shown to reduce sun damage, signs of aging, and signs of stress.
Insight - The prevalence of social media has led to a strong interest in the beauty and self-care industries, with Millennials, Gen Z, and Gen Alpha consumers using more beauty products earlier on than previous generations. Social media trends have drawn attention to the effects of aging, and the importance of combating the effects of aging as early as possible through the use of preventative products such as sunscreens, leading to brands redesigning daily ritual products with anti-aging ingredients.
Insight - The prevalence of social media has led to a strong interest in the beauty and self-care industries, with Millennials, Gen Z, and Gen Alpha consumers using more beauty products earlier on than previous generations. Social media trends have drawn attention to the effects of aging, and the importance of combating the effects of aging as early as possible through the use of preventative products such as sunscreens, leading to brands redesigning daily ritual products with anti-aging ingredients.
Workshop Question - How could your brand draw inspiration for its next youth-focused product or service from popular social media trends?
Trend Themes
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Natural Ingredient Skincare — Consumers are increasingly seeking skincare products that incorporate natural ingredients like sea holly extract, which offer various skincare benefits without harmful chemicals.
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Multi-functional Products — There is a growing demand for skincare products that serve multiple purposes, such as moisturizing, repairing, and anti-aging, simplifying daily skincare routines.
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Stress-related Skin Solutions — As understanding of how stress impacts skin health broadens, the demand for skincare products targeting stress-induced skin issues is on the rise.
Industry Implications
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Cosmetics and Beauty — Continued exploration and integration of botanicals in skincare present vast opportunities for developing innovative anti-aging and multi-functional products.
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Natural and Organic Products — The shift towards natural and organic products opens up a market for developing skincare solutions that avoid synthetic preservatives and chemicals.
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Health and Wellness — Addressing the effects of environmental stressors and lifestyle-related skin damage ties into broader health and wellness trends, indicating innovation paths for holistic skincare approaches.
4 Featured, 33 Examples:
25,758 Total Clicks
Date Range:
Jul 23 — Mar 24
Trending:
Warm
Consumer Insight Topics:
