Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Blended
Coffee
Fruit-infused coffee is gaining popularity with TikTok content creators.
4.9
Trend score
What's Happening
What is the Blended Coffee trend?
Blended Coffee: Social media creators are blending real fruits into coffee to add both flavor and nutritional value. These blended coffees are easy to create, offer a wide range of flavor options, and offer health benefits over traditional coffee. This trend is gaining popularity with consumers on TikTok.
Insight
The consumer insight behind the Blended Coffee trend
Social media has a strong influence on younger gen Z and millennial consumers. These consumers are much more likely to be drawn to, and participate in, trends on media platforms, particularly when the trends are low-effort and high-reward. Two of the largest categories of trends on these platforms are food and wellness. When these two categories overlap and satisfy the consumer desire for low-effort, high-reward practices, they become part of users' daily rituals beyond social media.
Trend themes
Themes within the Blended Coffee trend
Three behaviours holding the trend together01
Blended Fruit Coffees
Social media creators are blending real fruits into coffee to add both flavor and nutritional value.
02
Functional Coffee Additions
Content creators on TikTok are sharing recipes with functional additions to coffee, such as collagen creamer or lemon, for added health benefits.
03
DIY Berry Coffees
TikTok users are blending their own berries, like strawberries and blueberries, to enhance regular coffee with unique flavors and health benefits.
Industry implications
What the Blended Coffee trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Business professionals in the food and beverage industry can reference these trends to create innovative blended coffee products.
For
Wellness
Professionals in the wellness industry can explore the use of functional coffee additions to cater to health-conscious consumers.
For
Social Media Marketing
Professionals in the social media marketing industry can leverage these trends to engage with younger gen Z and millennial consumers who are active on platforms like TikTok.
Workshop question
How could your brand create high-benefit products or services for younger audiences, noting that low-investment products receive notably more interest?
Trend signals
Trend signals for Blended Coffee
Trend score 4.9 out of 10, from popularity 69%, activity 58%, freshness 19%.
Popularity69%
Activity58%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blended Coffee trend
4 featured examples from Jul 29 to Nov 20, 2023CategoryLifestyle
Blended Banana Coffees
Banana Coffee is a Two-Ingredient Viral TikTok Recipe
The rise of viral TikTok recipes creates opportunities for social media platforms to further engage with users by promoting and sharing unique culinary experiences.
CategoryLifestyle
Blended Lemon Coffee Trends
Lemon Coffee is Gaining Popularity on TikTok for Various Benefits
The beverage industry can capitalize on the rising trend of lemon coffee by introducing new flavor options and incorporating health-focused marketing strategies.
CategoryLifestyle
DIY Strawberry Coffees
Consumers Are Adding Blended Berries to Coffee for Unique Flavors
The food and beverage industry can capitalize on the trend of blended berry drinks by offering new flavors and customized options to consumers.
CategoryLifestyle
Blueberry-Filled DIY Coffees
TikTok Creators are Infusing Coffee with Blueberries and Berry Syrups
The food and beverage industry can capitalize on the blueberry coffee trend by introducing blueberry-infused coffee products or offering blueberry-flavored syrups and creamers to…
