Trend cluster
Category

AI
Discovery

Map applications are being upgraded with artificial intelligence-powered features.

Interactive Travel Map AppsPlayful AI Travel PlannerAI-Enhanced Map AppsAI-Enhanced Map SoftwaresAI-Powered Road Models

Trend

What is the AI Discovery trend?

AI Discovery: Map application developers are integrating artificial intelligence-powered features into their apps. These features improve the user's ability to locate themselves without a signal, identify nearby points of interest, and quickly access relevant data, such as weather.

Insight

The consumer insight behind the AI Discovery trend

Many people rely on their phones for a variety of convenient applications, such as messaging services, maps, or banking and payment. The developers behind these apps are recognizing the importance of their services to daily life, and are further improving the value of these apps with AI integrations.

Trend themes

Themes within the AI Discovery trend

Three behaviours holding the trend together
01

AI-Enhanced Map Softwares

Google Maps announced a suite of AI-powered enhancements coming to maps, including Immersive View for routes, Lens in Maps, and Photorealistic 3D Tiles.

02

AI Discovery

Map application developers are integrating artificial intelligence-powered features into their apps, improving the user's ability to locate themselves without a signal, identify nearby points of interest, and quickly access relevant data, such as weather.

03

AI-Powered Road Models

Nexar is developing real-time digital twins of roads by leveraging AI and data science, which can boost safety, inform municipal transportation policies, and train and refine autonomous vehicles.

Industry implications

What the AI Discovery trend means for industry

Where the trend changes the playbook
For

Mapping and Navigation

The mapping and navigation industry can leverage AI integrations to enhance user experiences, improve safety measures, and provide real-time data for efficient transportation systems.

For

Travel and Tourism

The travel and tourism industry can utilize interactive travel map apps with AI to offer curated travel plans, streamline the travel experience, and provide personalized recommendations for amenities and attractions.

For

Smart Transportation

The smart transportation industry can benefit from AI-powered road models, which can enhance road safety, inform policy-making, and contribute to the development of autonomous vehicles.

Workshop question

How can your brand leverage artificial intelligence to enhance the features and functionalities of your products or services?

Trend signals

Trend signals for AI Discovery

Trend score 4.9 out of 10, from popularity 69%, activity 58%, freshness 19%.

Popularity69%
Activity58%
Freshness19%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America