Category
Tech
Connected Filtration
Trend cluster
Category
OLED
Handheld
Hardware brands are using OLED panels on handheld devices to enhance quality.
3.2
Trend score
Trend
What is the OLED Handheld trend?
OLED Handheld: Technology companies are transitioning from IPS and LCD displays to OLED panels to increase the products' quality. These panels deliver richer colors with wider contrast ratios while taking up less space, using less power, and weighing less, extending the value of laptops and handhelds.
Insight
The consumer insight behind the OLED Handheld trend
The concerns gamers have with portable devices are related to battery life, quality, true portability, and power. These consumers primarily consider turning to more compact devices only when no compromises are being made in these areas, and otherwise use larger solutions. Several products have demonstrated these consumers are willing to pay a small premium over alternative devices for significant gains in quality, leading to manufacturers turning to newer, more efficient technologies.
Trend themes
Themes within the OLED Handheld trend
Three behaviours holding the trend together01
OLED Panels
Technology companies are transitioning to OLED panels in handheld devices to enhance quality and deliver richer colors with wider contrast ratios.
02
Compact Form Factor
Hardware brands are releasing more compact and portable versions of their PCs and gaming devices, accommodating smaller frames while maintaining functionality.
03
Adventure-Based Gaming
Gaming companies are unveiling game consoles and devices with unique artwork and features based on popular adventure game titles to enhance the gaming experience.
Industry implications
What the OLED Handheld trend means for industry
Where the trend changes the playbookFor
Technology Hardware
Technology companies in the hardware industry can leverage OLED panels to improve product quality, deliver richer visuals, and optimize power consumption.
For
Gaming
Gaming professionals and companies can explore opportunities in compact form factor devices that offer gaming capabilities on the go without compromising performance.
For
Entertainment
Entertainment industry professionals can tap into the adventure-based gaming trend by creating immersive gaming experiences and partnerships with gaming companies.
Workshop question
How could your brand integrate newer, more efficient technologies into its products to increase the value proposition for its consumers?
Trend signals
Trend signals for OLED Handheld
Trend score 3.2 out of 10, from popularity 47%, activity 30%, freshness 19%.
Popularity47%
Activity30%
Freshness19%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the OLED Handheld trend
4 featured examples from Jan 19 to Nov 10, 2023CategoryTech
Compact Ergonomic PCs
One Netbook Announced the 'OnexFly' with an AMD 7520U Processor
Manufacturers of computer hardware and electronics can focus on miniaturizing components to build smaller and more powerful devices for the growing consumer market of executives a…
CategoryTech
OLED Handheld PCs
Valve Announced its Steam Deck Refresh with an OLED Display Panel
The improved OLED display panels, enhanced battery capacity, and structural upgrades present disruptive innovation opportunities in the gaming hardware industry, particularly in t…
CategoryTech
OLED Gaming Handhelds
AYANEO Announced the Android-Based 'Pocket Air' Gaming Device
Opportunities for gaming companies to leverage new technology trends in the handheld gaming market such as OLED screens and HALL sensors.
CategoryTech
Adventure-Based Game Consoles
Nintendo Unveil 'Legend of Zelda: Tears of the Kingdom' OLED Switch
The gaming industry can capitalize on the growing trend of adventure-based and limited edition game consoles to attract niche audiences and increase revenue.
