Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Spiced
Alcohol
Alcoholic beverages are being made with spicy peppers for younger consumers.
4.8
Trend score
Trend
What is the Spiced Alcohol trend?
Spiced Alcohol: Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages. These drinks are infused with real peppers, adding heat and flavor to the drinks. Spicy flavors make these drinks more appealing to younger experiential drinkers.
Insight
The consumer insight behind the Spiced Alcohol trend
Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time. These ideas range from recipes to lifehacks, with many becoming long-standing trends. The younger demographics that frequent these platforms look to and participate in these trends for inspiration, leading to many trends becoming widespread enough to transform into products or full-scale companies.
Trend themes
Themes within the Spiced Alcohol trend
Three behaviours holding the trend together01
Spiced Alcoholic Drinks
Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages.
02
Short-Form Video Platforms
Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time.
03
Youthful Experiential Drinking
Spicy flavors make these drinks more appealing to younger experiential drinkers.
Industry implications
What the Spiced Alcohol trend means for industry
Where the trend changes the playbookFor
Alcohol and Beverage
Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages.
For
Social Media and Marketing
Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time.
For
Youth and Lifestyle
Spicy flavors make these drinks more appealing to younger experiential drinkers.
Workshop question
How could your brand draw inspiration from social media services to inspire products for younger audiences?
Trend signals
Trend signals for Spiced Alcohol
Trend score 4.8 out of 10, from popularity 65%, activity 62%, freshness 19%.
Popularity65%
Activity62%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Spiced Alcohol trend
4 featured examples from May 10 to Oct 26, 2023CategoryLifestyle
Premium High-ABV Cocktails
DIO Canned Cocktails are Low in Sugar & Calories with 15% ABV
Opportunity for brands to disrupt the RTD cocktail market with premium, low sugar, and high-ABV offerings.
CategoryLifestyle
First-to-Market Hot Rosés
HEARTBEAT Introduces a Spicy Twist to the Wine Industry with Hot Rosé
The introduction of HEARTBEAT's first-to-market Hot Rosé creates disruptive innovation opportunities in the wine industry, particularly in the realm of innovative wine blends.
CategoryLifestyle
Spicy Mango Tequilas
Mango Shotta Combines Tequila, Mango and a Kick from Jalapeño
An opportunity for the spirits industry to create new products that incorporate unique flavors and spice combinations to attract consumers.
CategoryLifestyle
Spicy Low-Alcohol Wines
The Spicy Series by Stella Rosa Wines Fuses Sweet Heat & Low-ABV Options
The success of Stella Rosa Wines' Spicy Series demonstrates the potential for innovation within the wine industry by offering unique flavor combinations and low-alcohol options.
