Category
Business
Category Mashups
Trend cluster
Category
AI
Touchpoint
Foodservice brands use assistive AI tech to improve customer touchpoints.
4.8
Trend score
Trend
What is the AI Touchpoint trend?
AI Touchpoint: Balancing the benefits of both AI assistance and face-to-face customer service interactions, F&B brands are improving efficiency with AI chatbots and assistants across smaller touchpoints in the customer journey--including virtual and phoned delivery inquiries and drive-thru ordering.
Insight
The consumer insight behind the AI Touchpoint trend
One of the primary concerns about using AI assistants in retail is that they can limit in-person customer service interactions that build familiarity and connection with a brand. However, convenience and accessibility are also important to customers and AI's various applications improve those considerations. Brands are most effective when carefully assessing which customer journey touchpoints are worth incorporating the tech into--and which are best with engaged human interaction.
Trend themes
Themes within the AI Touchpoint trend
Three behaviours holding the trend together01
Enhanced Customer Service
Improving efficiency with AI chatbots and assistants across smaller touchpoints in the customer journey--including virtual and phoned delivery inquiries and drive-thru ordering.
02
Multilingual AI
Deploying Spanish drive-through AI voice technology to create an inclusive environment and cater to a broader audience.
03
Personalized Recommendations
Bolstering user engagement by offering tailored recommendations, answering queries, and connecting users with the restaurants they love most.
Industry implications
What the AI Touchpoint trend means for industry
Where the trend changes the playbookFor
Foodservice Industry
Improving efficiency with AI chatbots and assistants across smaller touchpoints in the customer journey--including virtual and phoned delivery inquiries and drive-thru ordering.
For
Technology Industry
Deploying Spanish drive-through AI voice technology to create an inclusive environment and cater to a broader audience.
For
Restaurant Industry
Bolstering user engagement by offering tailored recommendations, answering queries, and connecting users with the restaurants they love most.
Workshop question
In what area/s could your brand's customer journey be improved by AI assistants?
Trend signals
Trend signals for AI Touchpoint
Trend score 4.8 out of 10, from popularity 60%, activity 52%, freshness 31%.
Popularity60%
Activity52%
Freshness31%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI Touchpoint trend
6 featured examples from Mar 3, 2023 to Nov 8, 2024CategoryTech
AI-Driven Burger Restaurants
CaliExpress Offers Burgers and Fries Prepared by AI Technology
AI-driven automation in kitchens is set to redefine food service operations by enhancing consistency, speed, and overall quality of food preparation.
CategoryTech
AI-Powered Drive-Thrus
Checkers Collaborates with Hi Auto to Streamline the Drive-Thru Experience
The deployment of AI voice technology in drive-thrus introduces a significant development in the fast food industry, enhancing customer service and catering to a broader audience.
CategoryTech
Voice-Based AI QSR Services
Valyant AI and Paerpay Tansform Drive-thru Experience with AI
Valyant AI and Paerpay's integration of voice-based AI and contactless payment systems is set to elevate the drive-thru experience in the QSR industry.
CategoryTech
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
The food delivery industry can leverage AI-enabled chatbots and tailored recommendations to revolutionize user experiences and gain a competitive edge.
CategoryTech
AI-Powered Tech Deliveries
Best Buy Unveils the New AI-Powered Delivery Service
E-commerce platforms are leveraging AI to transform the delivery experience, making it more transparent and customer-centric.
CategoryTech
AI-Backed Grocery Deliveries
Instacart Introduces ChatGPT's Chatbot to its Grocery Shopping App
Integrating AI chatbots into grocery delivery services to provide a more personalized and human-like grocery shopping experience.
