Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Pet
Pet food brands are offering customized food blends based on pet diets and needs.
2.5
Trend score
Trend
What is the Curated Pet trend?
Curated Pet: Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences.
Insight
The consumer insight behind the Curated Pet trend
While many dogs enjoy eating nearly any kind of food, there are both dogs and cats that are more selective of the food they eat, often refusing to eat certain blends. This challenge is exacerbated when pets have allergies that make finding a suitable diet for them more difficult. These pets still require a balanced diet, though, placing the onis on the owner to find pet food with specific ingredients. Pet food brands recognize this challenge, and are launching custom pet food services.
Trend themes
Themes within the Curated Pet trend
Three behaviours holding the trend together01
Customized Pet Food Blends
Pet food brands are offering customized food blends based on pet diets and needs.
02
Therapeutic Pet Diets
Pet food brands are offering therapeutic pet diets for pets with specific dietary restrictions.
03
User-Customizable Pet Foods
Pet food brands are offering user-customizable pet food options through automated online systems.
Industry implications
What the Curated Pet trend means for industry
Where the trend changes the playbookFor
Pet Food Industry
Pet food brands are incorporating customizations into their products to meet individual pet dietary needs.
For
Pet Health Industry
Pet health professionals are working with pet food brands to provide tailored therapeutic diets for pets with specific health conditions.
For
E-commerce Industry
E-commerce platforms are enabling user-customizable pet food options through automated online systems.
Workshop question
How could your brand anticipate the needs of consumers with high-maintenance pets?
Trend signals
Trend signals for Curated Pet
Trend score 2.5 out of 10, from popularity 34%, activity 22%, freshness 19%.
Popularity34%
Activity22%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Curated Pet trend
4 featured examples from Oct 13 to Dec 7, 2023CategoryLifestyle
Custom Dog Food Blends
'JustFoodForDogs' Creates Custom Pte Foods after a Consultation
The pet food manufacturing industry can explore the opportunity to offer personalized and tailor-made pet food products to cater to specific dietary needs.
CategoryLifestyle
Custom Puppy Food Diets
GoodWoofSG Offers Curated Food Blends for Specific Dogs' Diets
The pet food industry can leverage customized dog food and personalized pet nutrition trends to create innovative products for dogs.
CategoryLifestyle
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Opportunity for pet food manufacturers to collaborate with pet healthcare professionals for custom food solutions.
CategoryLifestyle
Custom Grain-Free Pet Foods
Pet's Barn Offers a User-Customizable 'Activa' Pet Food
The introduction of customizable pet food blends presents a unique opportunity for pet food manufacturers to meet the growing demand for tailored pet nutrition.
