Pet food brands are offering customized food blends based on pet diets and needs
Trend - Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences.
Insight - While many dogs enjoy eating nearly any kind of food, there are both dogs and cats that are more selective of the food they eat, often refusing to eat certain blends. This challenge is exacerbated when pets have allergies that make finding a suitable diet for them more difficult. These pets still require a balanced diet, though, placing the onis on the owner to find pet food with specific ingredients. Pet food brands recognize this challenge, and are launching custom pet food services.
Insight - While many dogs enjoy eating nearly any kind of food, there are both dogs and cats that are more selective of the food they eat, often refusing to eat certain blends. This challenge is exacerbated when pets have allergies that make finding a suitable diet for them more difficult. These pets still require a balanced diet, though, placing the onis on the owner to find pet food with specific ingredients. Pet food brands recognize this challenge, and are launching custom pet food services.
Workshop Question - How could your brand anticipate the needs of consumers with high-maintenance pets?
Trend Themes
-
Customized Pet Food Blends — Pet food brands are offering customized food blends based on pet diets and needs.
-
Therapeutic Pet Diets — Pet food brands are offering therapeutic pet diets for pets with specific dietary restrictions.
-
User-customizable Pet Foods — Pet food brands are offering user-customizable pet food options through automated online systems.
Industry Implications
-
Pet Food Industry — Pet food brands are incorporating customizations into their products to meet individual pet dietary needs.
-
Pet Health Industry — Pet health professionals are working with pet food brands to provide tailored therapeutic diets for pets with specific health conditions.
-
E-commerce Industry — E-commerce platforms are enabling user-customizable pet food options through automated online systems.
